Thursday, January 08, 2009

Freemium model - how to sell digital assets covertly

On In Business, Chris Anderson editor of Wired, behind the best seller, The Long Tail, talking about his new book, Free and how digital companies are making money, through a play on the Open Source Movement.

Of course the word "free" in any product is enough to catch anyone's interest.

The more contemporary form has its roots in software development, in which you get version one free and version two comes at a price.

Have little knowledge other than from the interview on BBC of Chris Anderson talking about his book, but it's a fair bet it'll be a good read.

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